Superstore may consider an eligible Giant Tiger advertised price when Giant Tiger is a local accepted competitor and the item is an identical grocery product. Confirm the item is actually groceries (not general merchandise), then check the same brand, size, and current offer dates as any other competitor match.
Confirm it’s actually a grocery item
Giant Tiger flyers mix groceries with clothing, household goods, and seasonal items. Ad-match programs that focus on groceries typically won’t extend to general merchandise, so the first filter is simpler than for a pure grocery competitor: is this even something Superstore sells and compares against?
Confirm Giant Tiger is an eligible local competitor
Even once you know it’s a grocery item, Giant Tiger has to be treated as a local competitor at your specific Superstore location. This isn’t guaranteed everywhere Giant Tiger operates.
Giant Tiger examples
| Superstore item | Giant Tiger offer | Issue | Result |
|---|---|---|---|
| National-brand snack crackers | Same crackers, same size, current flyer | Exact grocery item | ✓ Possible |
| Canned soup, 4-pack | Same soup, single can pricing | Multi-buy mismatch | ✕ Mismatch |
| Laundry detergent | Seasonal clearance pricing | Clearance excluded | ✕ High risk |
| Cereal box | Different size cereal box | Package size differs | ✕ Mismatch |
Save the full offer context
Capture the flyer page, item, price, and dates. Giant Tiger flyers can be regional, so confirm the flyer applies to your market before submitting.
Support approval is still required. See the Ontario competitor hub for the broader local-eligibility check.