Superstore vs Walmart: How Grocery Prices Compare

Superstore and Walmart run on different formats and private labels. Comparing them item by item, not banner by banner, is what actually saves money.

Policy last reviewed June 19, 2026 · Public retailer information; prices change weekly and vary by location
It depends
The short answer

Neither store is reliably cheaper across a full basket. Superstore and Walmart price item by item and change offers weekly, so the better choice depends on what’s in your cart and which flyer is running that week.

Two different store formats

Real Canadian Superstore is a Loblaw banner built around PC Optimum loyalty points and a wide President’s Choice private-label range. Walmart Canada runs supercentres that combine groceries with general merchandise, built around its Great Value private label and everyday-low-price positioning.

Factor Real Canadian SuperstoreWalmart Canada
Format Full-service supermarket Supercentre (groceries + general merchandise)
Private label President's Choice, no name Great Value
Loyalty program PC Optimum points No dedicated grocery loyalty program
Online grocery PC Express pickup and delivery Walmart pickup and delivery

Why there’s no fixed price winner

Both retailers run weekly flyers, and the cheaper store for any given item flips depending on what’s on sale that week. A basket of national-brand staples might favour one store; a basket leaning on store brands or produce might favour the other. Region and store size matter too, since a Superstore in one city can price differently from one a few kilometres away.

Practical note

Treat “which store is cheaper” as a per-item question, not a per-banner one. Comparing your actual cart against both stores’ current prices is more useful than picking a side once and sticking with it.

A more useful comparison

If you already shop at Superstore through PC Express, the practical question is usually whether Walmart’s current flyer beats specific items in your order, since that’s what a price-match request needs anyway.

Check the price before you buy
Scan a barcode, see what it costs nearby
PriceGoose is a free iPhone app. Android access is currently in beta. Scan any grocery product and see its price at stores near you.
Get the iPhone app ↗

See Is Walmart Cheaper Than Superstore? for the direct-question version, or Does Superstore Price Match Walmart? if you want to use a lower Walmart price toward your Superstore order. The Canada-wide guide covers how this fits with other banners, and the grocery savings calculator can help estimate the impact of switching specific items.

Frequently asked questions

Is Superstore or Walmart cheaper for groceries?
Neither is consistently cheaper. Prices vary by item, week, and location for both retailers, so comparing your specific cart is more reliable than a banner-wide claim.
Can I use a lower Walmart price at Superstore?
Possibly, through Superstore's PC Express ad-match program, if Walmart is an eligible local competitor and the item matches exactly. See Does Superstore Price Match Walmart? for details.
Skip the manual part

Check the price before you put it in the cart

Scan any grocery barcode with your phone and PriceGoose shows what that exact product costs at stores near you, cheapest first. Free on iPhone. Android access is currently in beta.

Download on the App Store Android app In beta
Free to use No subscription