A digital flyer can support a Superstore ad-match request when it clearly shows a current local competitor offer for the same item. The flyer format does not override the official rules for the competitor, product, timing, or offer.
The evidence needs context
A useful digital flyer image shows the retailer, flyer region or local market, valid dates, item description, package size, and advertised price. A cropped price with no retailer or product details is difficult to verify.
Confirm the current Real Canadian Superstore terms before submitting. A digital ad can be authentic and still be ineligible because it is expired, from another region, tied to a loyalty program, or for a different product.
Save enough of the flyer
Keep the link as well as the screenshot. The link gives support a live source, while the screenshot preserves what was visible before the promotion changed.
Examples of usable and weak evidence
| Digital evidence | What is visible | Assessment | Result |
|---|---|---|---|
| Current local flyer item | Retailer, dates, exact item, size, price | Complete offer context | ✓ Strong |
| Retailer product page | Selected store, exact item, current price | Useful if the policy accepts the offer type | ✓ Review |
| Flipp card with full details | Retailer, dates, product, price | Discovery evidence; verify retailer source | ✓ Review |
| Google image result | Old image with uncertain date and region | Cannot confirm current offer | ✕ Weak |
| Cropped price badge | Price only | Missing product and retailer | ✕ Weak |
Current and local matter
Flyers are regional. A chain can advertise different products or prices across Ontario, and a saved flyer can remain online after the offer ends. Set the correct postal code or store before capturing the evidence.
If the price appears through Flipp, read how Flipp fits into the request. Flipp helps locate an ad; the retailer offer and Superstore policy determine eligibility. See the Canada-wide guide for how flyer evidence fits into the broader policy picture.
Product details still need to match
The flyer may shorten a product description to fit the page. Check the underlying listing or fine print for:
- Eligible sizes and counts
- Included flavours or varieties
- Brand restrictions
- Organic or conventional format
- Quantity required for the advertised price
“Selected varieties” creates uncertainty unless the ordered product is clearly included. Missing package size also weakens the comparison.
Digital flyer does not mean online-only
A digital version of a normal local flyer is different from a price offered only through an app, delivery service, marketplace seller, or website checkout. Those offers can have separate restrictions. See Can You Price Match Online-Only Grocery Prices?.
Send a readable record
Use one evidence file per item or label the attachments in the same order as the request. Preserve the dates and local context, then submit within the official period.