An eligible FreshCo advertised price may be considered when FreshCo is accepted as a local competitor and the product is identical. Verify the Ontario flyer region, dates, size, variety, and any multibuy or loyalty condition.
Use the correct FreshCo flyer
FreshCo promotions can be regional. Set the correct postal code or local store before saving the flyer item. Include the retailer name and valid dates in the screenshot.
If the item says “selected varieties,” open the details or retailer listing to confirm that the ordered flavour or format is included.
FreshCo examples
| Superstore item | FreshCo offer | Comparison | Result |
|---|---|---|---|
| National-brand pasta 900g | Same pasta and variety, 900g | Exact package | ✓ Possible |
| Cheddar cheese 400g | Same brand cheese 450g | Different size | ✕ Mismatch |
| Original cereal 500g | Selected varieties, 500g | Ordered variety not confirmed | ✕ Needs evidence |
| Frozen pizza, one unit | 2 for $10 only | Quantity condition | ✕ Check terms |
Store brands are not interchangeable
A FreshCo store-brand product and a national-brand product are different even when the package size and ingredients look similar. Compare the exact brand. President’s Choice products sold across Loblaw banners are a separate case from competitor private labels.
For the general rule, read Why Grocery Price Matches Get Rejected.
Preserve the offer details
Save the full flyer item and, when available, the underlying product page. Then submit promptly through the current support route. A correct screenshot supports the request but does not guarantee approval.
Use the Ontario competitor hub to compare FreshCo with Food Basics, Metro, Walmart, and No Frills, or the Canada-wide guide for the bigger picture.