Rejection usually starts with one detail
The two products may share a photo, flavour, or general description while differing in one important field. Support still has to decide whether the lower price applies to the item you ordered.
Five details cause most problems.
If a request has already been declined, use Price Match Rejected? What to Do Next to decide whether better evidence could help or the claim should be dropped.
1. The brand is different
A national brand and a competitor store brand are different products, even when the ingredients look similar. Identical President’s Choice products may appear across Loblaw banners, but PC and another store brand are still different brands.
2. The package size or count is different
A 500g package and a 750g package are not the same offer. Unit pricing can tell you which one is better value, but it does not turn different package sizes into an exact price match.
3. The variety or attributes differ
Original, organic, lactose-free, low-sodium, family-size, and selected-variety products can carry different prices. Read beyond the first few words of the title.
4. The store or price is not eligible
Price matching is local. A price from a distant location may not apply to your order. Restricted prices, expired offers, and some member-only promotions may also be excluded.
5. The request arrives too late or lacks detail
Submitting early gives support time to review the request before fulfillment. A vague description creates more work and can make a valid comparison harder to verify.
| Cart item | Lower-priced item | Problem | Result |
|---|---|---|---|
| Brand-name ketchup 1L | No Name ketchup 1L | Different brand | ✕ Reject |
| Cheddar cheese 400g | Same cheddar 400g | No material difference | ✓ Strong match |
| Coffee pods 30 count | Same pods 24 count | Different count | ✕ Reject |
| PC frozen fruit 600g | PC frozen fruit 600g | Identical product | ✓ Strong match |
“Large bag of coffee is cheaper at Walmart” leaves the brand, roast, format, size, store, and price unresolved. Specific requests are easier to verify.
Prepare one clear line per item
Create one line per item with the exact cart product, the competitor, the competitor price, and the amount requested. Then remove any line you would not feel comfortable defending.
Keep the request short
Three exact matches are easier to review than ten lines containing size and brand mismatches. Include the comparisons you can support with clear product and price details. See the Canada-wide guide for how these rules compare across other Canadian grocery banners.