Sometimes. FreshCo (Empire/Sobeys) and No Frills (Loblaw) are both discount banners with similar positioning, so the cheaper one on any given item depends on the current flyer rather than a fixed overall advantage.
Two discount banners, two competing owners
FreshCo and No Frills were both built to undercut their parent companies’ full-service stores, which puts them in direct competition with each other even though they belong to unrelated grocery groups. That similar strategy means the gap between them tends to be smaller and more flyer-dependent than a discount-versus-full-service comparison.
A faster way to check than two flyers
If you shop at Superstore through PC Express, the more useful question is usually whether a specific FreshCo or No Frills price beats an item in your order, since either banner can be an eligible local competitor for an ad-match request.
Related reading
See Does Superstore Price Match FreshCo? and Does PC Express Price Match No Frills? for what qualifies. The Canada-wide guide covers the broader picture, and the grocery savings calculator can help estimate the impact of switching specific items.