How to Submit a Superstore Price Match Request

Open the completed order, verify each competitor offer, organize the evidence line by line, and submit the request through the current Superstore or PC Express support channel.

Yes
The process

For an eligible completed PC Express order fulfilled by a Real Canadian Superstore in Ontario, gather the final order details and current competitor evidence, then submit an item-by-item request within 48 hours of receiving the order. Support approval is required.

Real Canadian Superstore’s help page, last updated June 1, 2026, says PC Express ad-match requests are currently available only at Real Canadian Superstore Ontario and Maxi locations. This guide covers the Ontario Superstore process.

Prepare the request from the final receipt

Use the completed order, not the cart you expected to receive. The final record shows substitutions, missing items, actual quantities, weighted prices, and the amount charged.

Before doing any competitor research, remove products that were not fulfilled. Then start with the higher-priced items where a valid difference would justify the work.

01
Open the order details
Record the order number, pickup or delivery date, store, item name, quantity, and final item price.
02
Find the exact competitor item
Match the brand, product, size, count, variety, and relevant attributes.
03
Confirm the offer is eligible
Check the competitor location, offer dates, sales conditions, and current Superstore terms.
04
Calculate the requested difference
Subtract the advertised competitor price from the price paid for the same unit. Do not estimate weighted products.
05
Submit within 48 hours
After receiving the order, use Contact Us, choose Email Us, and follow the PC Express ad-match options.

Write one clear line per item

A reviewer should be able to answer four questions from each line:

Example price match request
Hi, I'd like to request an ad match on the following items from my PC Express order #[ORDER NUMBER]: PC frozen blueberries 600g, paid $6.49; No Frills [LOCATION] price $4.99; current flyer [DATES]; [LINK]National-brand cereal 500g, original, paid $7.29; Walmart [LOCATION] price $5.97; current listing; [LINK] Please review these items under the current ad-match policy. I have included the competitor, price, product details, and current source for each comparison.\n\nThank you

Replace every placeholder and remove any line that relies on a different package, expired promotion, distant store, or restricted offer.

Attach evidence that can stand on its own

A product screenshot should show more than the price. Include the product name, size, competitor, offer dates where available, and enough context to identify the location or flyer region. A direct link is useful, but links can change after a promotion ends, so preserve a screenshot as well.

For more detail, see what information to include in a price match request.

Do this
Use the completed order and final charged price
List every comparison on a separate line
Include the competitor location or local flyer
Keep screenshots showing the product and offer dates
Avoid this
Submit products that were cancelled or substituted
Use unit price to justify a different package size
Mix loyalty value with the advertised cash price
Add weak claims to make the request look larger

Follow the current support form path

The current Real Canadian Superstore ad-match instructions give this route:

  1. Select Contact Us at the bottom of the page.
  2. Choose Email Us.
  3. Select PC Express as the reason for contacting support.
  4. Select Product Information / Pricing as the issue.
  5. Select How do I make an ad match request as the issue details.

Submit within 48 hours of receiving the order. Save the ticket number, confirmation email, screenshots, and the exact text submitted. Superstore says its Customer Support team responds within 2–4 business days.

The competitor must be approved for the location that fulfilled the order. The public help page does not list those competitors, so contact the local store if you need to confirm one before submitting.

If the request is rejected, compare the reason with the evidence before replying. A rejected request is not always worth resubmitting, especially when the products or offer terms do not match.

Check the price before you buy
Scan a barcode, see what it costs nearby
PriceGoose is a free iPhone app. Android access is currently in beta. Scan any grocery product and see its price at stores near you.
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Approval still belongs to support

Good formatting cannot turn an ineligible offer into an eligible one. It can make a valid comparison easier to assess. Keep the request factual, use current evidence, and defer to the official decision.

The Ontario policy guide covers the broader item, offer, and competitor checks, and the Canada-wide guide covers how this fits with other banners.

Frequently asked questions

How do you submit a Superstore price match request?
Within 48 hours of receiving an eligible Ontario PC Express order, choose Contact Us, Email Us, PC Express, Product Information / Pricing, then How do I make an ad match request. Include only exact comparisons from competitors approved for the fulfilling store.
How long does a Superstore ad-match review take?
Real Canadian Superstore says Customer Support responds within 2–4 business days. Approval is still required.
Should every item in the order be included?
No. Include only the items with a clear, exact comparison. A few strong matches are easier to review than a long list with size or brand mismatches.
Skip the manual part

Check the price before you put it in the cart

Scan any grocery barcode with your phone and PriceGoose shows what that exact product costs at stores near you, cheapest first. Free on iPhone. Android access is currently in beta.

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